**38th Issue: Nuri Erdinç: "We Emphasize Branding in the Dried Fig Sector"

Do you have a registered trademark in Turkey? Do you have a registered trademark abroad?

As Nurer İncir, we have 5 registered brands in our country and we use 4 of our brands in our products abroad.

In your opinion, what is the place of the dried figs you export in consumer awareness? (Product quality, detailed information about your business, packaging technique (packaging color, brand name, logo design, social media, etc.))

In our dried fig exports, we make a significant effort to leave a positive impression on the end consumer. Consumer satisfaction is increasingly dependent on packaging aesthetics and product quality, so we operate with this awareness, focusing on both high-quality production and careful attention to visual design and packaging.

Lastly, is there anything you would like to add?

As well known, consumption habits and innovative developments in the agriculture and food sector are constantly evolving. Keeping up with these innovations, developing projects for products in demand in both national and international markets, and subsequently making the brand well-known and sustainable are crucial. I believe that the Brand Patent and Consultancy Office established by Aydın Commodity Exchange will help companies create an accurate roadmap for this purpose, benefiting the social development of our region and country’s economy. I would also like to thank Aydın Commodity Exchange and our Industrial Property Consultant Huriye Özener for their contributions.